While many public relations firms offer an array of corporate and marketing communications services, only Racepoint Group provides these services within the context of World 2.0. For each of these services, we understand and leverage both traditional and social media in order to achieve campaign goals.
In a World 2.0 landscape, corporate communications is transformed from one-way communications to building digital and physical communities of key stakeholders in support of specific campaign goals and issues. Racepoint Group’s corporate practice provides communications strategy and execution for global corporations, NGOs and government clients. We focus on advancing agendas through multiple influencer channels, including print, broadcast and social media and through direct programs (e.g., speaking engagements, stakeholder meetings, industry and financial analyst outreach). We excel at building thought leadership programs that align the issues defining moral purpose in the 21st century with key business outcomes.
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Effective issues and crisis management programs can not only help an organization survive and prosper, but can be instrumental to a company's identification as an industry leader. The world of scrutiny by litigators, special interest groups, media, government, community activists, stockholders, investors, customers and employees is not going away. In fact, new online tools and access to rapid and unfiltered communications are making conducting business even more challenging. Racepoint Group offers senior experts with several decades of crisis prevention and management experience combined with new tools for early crisis detection, prevention and containment. We understand the sensitivity of crisis management and how to balance client confidentiality with the public’s right to know.
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Employees are arguably the most important ambassadors of any brand. They live in communities where corporations are based. They are stockholders in public companies. They are an important recruiting resource. And now, in the digital age, they are media, too. Employee bloggers both rant and rave about their employers and their opinions are magnified virtually and spill into traditional media. Racepoint Group works with clients to develop employee communications programs that encourage listening and active engagement. The result is a two-way dialogue that over the long-term strengthens relationships between employees and management.
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Racepoint Group offers investor relations services for both privately held and publicly traded companies. We maintain extensive relationships with the venture capital, private equity and investment banking communities. We’ve guided companies through the IPO process and subsequent public offerings, through mergers and acquisitions, through leveraged buyouts and privatizations. In a world that is demanding transparency, we have long-standing experience in the areas of corporate governance, social responsibility, social investment, accountability and ethics.
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Racepoint Group offers an extensive suite of government relations services including political family persuasion, employee grassroots, coalition development and management, ballot initiative and management, federal/state and local strategic counsel, state lobbying and legislative monitoring and volume constituent grassroots. What’s new and different is that on top of our network of more than 400 political operatives, we use social media to break through the clutter to deliver personalized and high-impact messages to educate and activate supporters and policymakers.
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Launching a new product? Trying to raise awareness and drive demand for an existing service? The Racepoint Group team has collectively promoted thousands of products over the years. The rise of social media opens up even more venues for marketing campaigns. Product demos on You Tube, consumer-generated review sites, search engine optimization, Facebook widgets, and viral distribution of Web content can drive demand for both B2B and B2C customers. And because the Web is inherently measurely, Racepoint uses the latest in monitoring and analytic tools to measure return on marketing investment.
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In an always-on world, the ebb and flow of public opinion happens faster than ever before. In less than a day, a single blogger or a You Tube video can reveal something that ignites global debate or rallies popular support. Racepoint Group’s public affairs practice develops campaigns that move public perceptions while influencing stakeholders and policymakers. Within Washington and at state and local levels, every legislative and regulatory initiative can be either a public affairs boon or an emerging crisis. We use a combination of both traditional and social media to mobilize communities to influence policy outcomes. We may be identifying, recruiting and mobilizing third-party advocates, or creating and managing coalition efforts. Our singular goal is to achieve client results that inform and impact policymaker decisions and public opinion.
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