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News


Racepoint Group on Facebook
By Sarah Willey, Sep 10 2010

Yet another person has used Twitter during a health event. Watch the latest story on by CNN reporter Jeannie Moos this morning: Jeannie Moos: Tommy Christopher tweeted about his own heart attack, as it was happening. His only regret is that he wasn't wittier. Tommy, 42, is a political reporter for the Web site: http://www.mediaite.com/

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By Molly Galler, Sep 09 2010
This week PricewaterhouseCoopers released results of a new survey which revealed that that, "one-third of Americans would be willing to use their cell phone to track
health information, and about 40 percent said they'd pay for a mobile
phone app that let them refill prescriptions, provided access to health
records or nagged them to take their meds." The survey was completed by 2,000 consumers and 1,000 physicians.

The survey results… read full article
By Lauren Bernardi, Sep 09 2010

A recent study examined how medical undergraduate students view professionalism since the majority of these people have social networking accounts and an active online presence. The study found that students view professionalism as relevant in a clinical and university
setting, as well as a virtual setting. Students also perceive society as having
difficulty differentiating a physician??s public life and identity fro

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By Anna Gueldenhaupt, Sep 08 2010
Roche recently posted its social media guidance on its corporate website to rave reviews from the online pharma community. The rules in the guidance itselread full article
By Chris Sicuranza, Sep 07 2010
We all love to tweet about what's going on in our lives - sometimes the good, sometimes the bad. But if you were having a serious medical condition, would you want your doctor to tweet about you?

According to a recent study conducted by The Medical Protection Journal, there has been a series of privacy infringements by
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By Sarah Willey, Sep 07 2010

Yet again there's another article this morning addressing a big issue among medical professionals: Now that social media is making it easier than ever for patients and physicians to connect outside the exam room, doctors face new questions about how to conduct themselves in these new spaces. Soon there will be some guidelines.

In November, The American Medical Association Council on Ethical and Judicial Affa

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By Sarah Willey, Sep 02 2010

Say it isn't so. Will the iPhone really replace the stethoscope? According to this story, doctors are ditching their trusty stethoscopes in favor of smartphones to monitor their patients' heartbeats.

A researcher from University College London has created an iPhone app??which has already been downloaded more than 3 million times??that turns the device into a stethoscope. A f

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By Anna Gueldenhaupt, Sep 02 2010

Social media isn??t only a useful tool within PR or marketing disciplines, it can also be the first port of call for someone taking the
management of their health into their own hands.


There are numerous websites, social networks, micro blogs, etc. that encou

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By Yumi Bilic, Aug 30 2010

I enjoyed reading Sarah Willey??s most recent blog Apple Store Demonstrates iPhone EMR Apps to Docs. She introduced the workshop, wh

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By Sarah Willey, Aug 27 2010

Imagine walking into the Apple store, with its sleek design, and seeing a bunch of medical professionals standing around. It might seem out of place, right? Wrong! A blog on KevinMD.com today, highlights how Apple is really trying to get medical doctors to use their technology.

Here's a sample from the article:

When I recently walked into my local Apple store to buy an iPad accessory, I saw a group of about 20 people huddled around a large LCD screen while an App

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By Molly Galler, Sep 07 2010
In a post by Matthew Ingram for GigaOm, Twitter CEO Ev Williams shares that mobile use of the free, micro-blogging service has grown 60 percent since April. Williams also announced that Twitter has 145 million registered users, a 40 percent growth in overall users since April. Given Twitter??s immense popularity it is no surprise that read full article
By racetalk, Sep 03 2010
This is a guest post by Gemma Griffiths, Client Director, Racepoint Group London There has been lots of talk this summer about the death of Advertising Equivalent (AVE), much of which has been spurred on by the European summit on measurement and the release of the hotly debated ??Barcelona Principles??. For those of you who are not read full article
By Ben Haber, Aug 31 2010
Over the weekend I walked into a restaurant and noticed something really interesting on their wall. Where many individually owned eateries usually hang framed reviews or features from local newspapers, this restaurant had a framed review from Yelp. Specifically, it had the Yelp logo and one of the online reviews, which raved about the restaurant. read full article
By Molly Galler, Aug 31 2010
This morning the Associated Press reported that MTV has partnered with Foursquare to offer a special badge to users who check in to health clinics via the mobile application. The new Foursquare badge is part of MTV??s ??GYT: Get Yourself Tested?? campaign. MTV??s public health campaign encourages young people to get routinely checked for sexually read full article
By Kyle Austin, Aug 24 2010
Li (left) will return to Reuters, while Gelles (right) will replace him in the FT’s NYC Bureau Kenneth Li is headed back to Reuters. Li, the former global correspondent for Reuters,  who has served as a media correspondent the last two years at the Financial Times, will take on the role of Editor-in-Charge of Technology, read full article
By Molly Galler, Aug 20 2010
This week Facebook announced the launch of a new feature ?? Facebook Places. Much like the mobile application Foursquare, Facebook Places will let you ??check in?? to your current location via Facebook on your smart phone. It will display your location updates to all of your Facebook friends. You may find yourself asking ?? doesn??t read full article
By racetalk, Aug 17 2010
This is a guest post by Cathy Pittham, Managing Director, Racepoint Group Europe A recent article, ??PR Firms Make London World Capital of Reputation Laundering,?? in the August 4th edition of The Guardian has been getting a lot of attention lately.  The piece talks about the increasing amount of public affairs work being done by read full article
By Ben Haber, Aug 06 2010
Yesterday Google announced that the company would end development for Google Wave, basically putting an end to the product that we were told would change communication as we know it. It was positioned as email 2.0, a combination of Gmail, Twitter, Facebook and everything else that we love about the world of communication. Only – read full article
By Molly Galler, Aug 05 2010
If you??re a foodie, you have a login for restaurant reservation website OpenTable. If you??re gadget savvy, you may also have their mobile app on your smartphone. The popular reservation service has seen great success thus far in 2010, confirmed by their recently quarterly earnings announcement. In a post by Erick Schonfeld of TechCruch, he read full article
By Ben Haber, Jul 30 2010
A new trailer is out for the upcoming Facebook movie, “The Social Network” is out. This trailer gives much more information then the first preview, which was only audio. Scenes from the newest make it appear very similar to Ben Mezrich??s book, which the movie is based on. The film will be released October 1, read full article
Events
Podcasts & Webinars
Larry Weber, chairman of Racepoint Group, is an active speaker on marketing and public relations issues at industry conferences. You can hear Larry speak at the following events:
24 August 2010
Market Edge with Larry Weber - Elizabeth Charnock, Cataphora
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10 August 2010
Market Edge with Larry Weber - Dwayne Spradlin, InnoCentive
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13 July 2010
Market Edge with Larry Weber - Clay Shirky, Author of "Here Comes Everybody"
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29 June 2010
Market Edge with Larry Weber - Doc Searls, Harvard Berkman Center
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15 June 2010
Market Edge with Larry Weber - Andrew McAfee, MIT Sloan School
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4 June 2010
Organizing for Social Media
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1 June 2010
Market Edge with Larry Weber - Dan Neely, Networked Insights
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18 May 2010
Market Edge with Larry Weber - David Weinberger, Harvard Berkman Center
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30 April 2010
Time to Mobilize: Engaging Customers through Mobile Marketing, Apps & Ads
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4 March 2010
Social Media Activation
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2 February 2010
Market Edge with Larry Weber - Chris Brogan, Trust Agents
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29 January 2010
Social Media for B2B Tech Marketers
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15 December 2009
Market Edge with Larry Weber - John Stephans, Ocean Spray International
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19 November 2009
Navigating Regulatory Issues of Social Media in Healthcare
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17 November 2009
Market Edge - Dan Schawbel
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30 October 2009
Measuring Social Media ROI
View the webinar here
22 September 2009
Market Edge - John Sviokla
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18 August 2009
Market Edge - Denise Shiffman
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4 August 2009
Market Edge - Jong Lee
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21 July 2009
Market Edge - Bonita Stewart
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7 July 2009
Market Edge - Mike Hirshland
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23 June 2009
Market Edge - Linda Gridley
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17 June 2009
Massachusetts Bankers Association
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9 June 2009
Market Edge - Nora Barnes
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21 May 2009
North Bridge Digital Advertising Symposium
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19 May 2009
Market Edge - Charlie Baker, Harvard Pilgrim
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5 May 2009
Market Edge - Steve Haber, SONY
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19 April 2009
MSNBC Your Biz - Larry on Facebook
Watch the video.
9 April 2009
Awareness Networks Twebinar
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7 April 2009
MarketEdge - Usama Fayyad
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1 April 2009
AdWeekMedia Connect
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9 March 2009
American Association of State Colleges & Universities
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5 February 2009
America's Health Insurance Plans
3 February 2009
AlwaysOn OnMedia NYC
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19 November 2008
AHIP Business Forum - Chicago
18 November 2008
MarketEdge - Dan Gillmor
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18 November 2008
American Chemistry Council - Maryland
11 November 2008
Market Edge - Emily Green
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23 October 2008
Mobile Internet World
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14 October 2008
MarketEdge - Faith Popcorn
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12 October 2008
PRCongress 2008 - Guru Day
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7 October 2008
MarketEdge - Charlene Li
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30 September 2008
MarketEdge - Beth Comstock
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17 September 2008
iKnowtion MAX 08
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16 September 2008
PRWeek/RPG CSR Event - San Jose
Watch the keynote.
16 September 2008
Market Edge - Bill Lipner
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2 September 2008
Market Edge - Mitch Resnick
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26 August 2008
MarketEdge - Mark Kvamme
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19 August 2008
MarketEdge - Reid Hoffman
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Podcast >
13 August 2008
AMA Marketing News Radio Live
Listen to the show.
12 August 2008
MarketEdge - Bo Piela
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11 August 2008
Indie Business Radio Interview
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5 August 2008
MarketEdge - Chetan Sharma
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29 July 2008
MarketEdge - Mukesh Chatter
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22 July 2008
Market Edge - David Carlick
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15 July 2008
Market Edge - Mark Gauger
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8 July 2008
Market Edge - Matt Keiser
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1 July 2008
Market Edge - Dan Adler
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24 June 2008
Market Edge - Mike Grandinetti
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19 June 2008
BIO Conference 2008
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17 June 2008
Market Edge - John SanGiovanni
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12 June 2008
CRMC Conference - Chicago
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10 June 2008
Market Edge - Jack Myers
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3 June 2008
Market Edge - George Colony
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27 May 2008
Market Edge - Paul Sagan
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20 May 2008
Market Edge - Greg Waldorf
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15 May 2008
OPA Conference in London May 15,2008
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13 May 2008
Market Edge - Rishad Tobaccowala
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8 May 2008
Software Marketing Perspectives - May 8 2008
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6 May 2008
Market Edge - Seb Bishop
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5 May 2008
Mediablather - Paul Gillin and David Strom
Listen to the podcast.
29 April 2008
Market Edge - Jason Pontin
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23 April 2008
YourStorysPodcast - Larry Weber
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22 April 2008
Market Edge - Josh Bernoff
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15 April 2008
Market Edge - Christopher Barger
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9 April 2008
Venture Summit East 2008 - Q&A with Negroponte
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8 April 2008
Market Edge - Deborah Wince-Smith
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8 April 2008
2008 International Corporate Citizenship Conference
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1 April 2008
Market Edge - Lisa Stone
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24 March 2008
Market Edge - Ioannis Miaoulis
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18 March 2008
Market Edge - George Bell
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11 March 2008
Market Edge - Steve Bratt
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4 March 2008
Market Edge - Stuart Brotman
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26 February 2008
Market Edge - Frank Moss
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19 February 2008
Market Edge - David Meerman Scott
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12 February 2008
Market Edge - Paul Levy
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5 February 2008
Market Edge - Tom Wilde
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29 January 2008
Market Edge - Paul Gillin
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Podcast >
24 January 2008
The 2008 Digital State - Social Media: Opportunities and Implications for Markters