• Technology
• Consumer
• Corporate
• Clean Technology
• Healthcare & Science

 

Racepoint Group's roots in technology marketing go back nearly three decades. We've worked with market leaders such as Microsoft, IBM, Sybase, SAP and ARM, as well as with numerous innovative start-ups. Our technology experience spans data networking, security, web technologies and services, virtualization, storage, VoIP, semiconductors, business intelligence, cloud computing, open source, and more.

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Racepoint Group develops and executes programs for a wide range of well-known consumer brands spanning consumer tech, fashion, leisure and sporting goods. Based on work for clients such as Sony, eHarmony, eBay and LL Bean, we have deep expertise in brand positioning, consumer research and customer focus groups, product launches and market entry, product seeding, sponsorships and event planning and management.

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The essence of corporate communications is the building of a strong and sustainable reputation among customers, employees, investors, partners, communities and other stakeholder groups. Racepoint Group works closely with clients to carefully manage their reputation across a wide spectrum of activities from market entry, change management, thought leadership to government lobbying and crisis management.  Our corporate clients include Global 1000 organizations, industry trade associations, NGOs and countries.

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Racepoint Group works with a broad range of clients including public and private companies and nonprofit and nongovernmental organizations to communicate their efforts to address clean technology issues effectively. Through our work with key influencers, we delve into the roots of the energy crisis and bring forth vital public discussions about sustainability, efficiency, government regulations, new technologies and best practices.

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The healthcare sector presents unique challenges for communicators. We've created global, regional and local public awareness campaigns to launch healthcare-related e-commerce portals, next-generation medical devices, and new drug therapies. We've managed product recalls and withdrawals and established grassroots campaigns to rally support around specific public and legislative issues. We're on top of the latest trends in medical device technology, biopharmaceuticals, women's health, cardiology and healthcare informatics.

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