Racepoint Group's roots in technology marketing go back nearly three decades. We've worked with market leaders such as Microsoft, IBM, Sybase, SAP and ARM, as well as with numerous innovative start-ups. Our technology experience spans data networking, security, web technologies and services, virtualization, storage, VoIP, semiconductors, business intelligence, cloud computing, open source, and more.
We have deep relationships with market-making bloggers, journalists, and industry and financial analysts. We know how to create powerful narratives that translate the benefits of technology for businesses.
Back to top
The world is becoming increasingly digital. TVs, game consoles, netbooks, MP3 players, PDAs and set-top boxes are now essential possessions of the networked consumer. Online, we buy clothes, book travel, make dinner reservations, pay bills, watch movies, make friends and plan weddings – the possibilities are endless.
Racepoint Group is passionate about making the digital lifestyle more accessible to more people. We work with brands such as Sony and eHarmony that are changing the way that people explore the world, socialize and consume entertainment.
Back to top
Racepoint Group has extensive experience showcasing companies focused on the burgeoning mobile market. We're the only PR agency with a specialized mobile practice, Racepoint Mobile. We launched Third Screen Media, which defined the mobile advertising market opportunity and was acquired by AOL. In 2008, we launched Ringleader Digital, which provides a next-generation mobile advertising platform.
We continue to stay at the forefront of the mobile industry. When all the remaining barriers come down, Racepoint Group will be ready to advise clients on how to benefit from the mobile web.
Back to top
Concerns about the future of global warming and energy security run wide and deep. Racepoint Group works with a broad range of clients including public and private companies and nonprofit and nongovernmental organizations to communicate their efforts to address cleantech issues effectively.
Through our work with key influencers, we delve into the roots of the energy crisis and bring forth vital public discussions about sustainability, efficiency, government regulations, new technologies and best practices. Furthermore, by leveraging our relationships with journalists and bloggers who focus on current policies and trends in alternative energy, we bring our clients to the forefront of those discussions.
Back to top
The healthcare sector presents unique challenges for communicators. We've created global, regional and local public awareness campaigns to launch healthcare-related e-commerce portals, next-generation medical devices, and new drug therapies. We've managed product recalls and withdrawals and established grassroots campaigns to rally support around specific public and legislative issues.
We work closely with healthcare reporters at top-tier business, trade and consumer media including The New York Times, Medical Device Daily, Pharmaceutical Executive, Genetic Engineering News, and Modern Healthcare. We're on top of the latest trends in medical device technology, biopharmaceuticals, women's health, cardiology and healthcare informatics.
Back to top
