In "The New Communications Landscape" companies can no longer rely on pushing advertising through traditional media channels to influence their target audiences. Marketers must look toward digital channels that enable them to build relationships and engage in two-way conversations with customers, prospects and brand advocates.
This shift has led to more holistic media planning, with social and digital media at the core of the media planning and buying process – yet many companies are still uncertain as to which channels will have the greatest impact on their business goals, or why.
To help marketers address this problem and leverage the power of social media, we developed Racepoint Labs™ – an offering that includes unparalleled research on more than 150 tools, platforms, communities, widgets, applications, and more.
Based on this research, Racepoint creates customized, holistic and fully measurable social media strategies to help clients reach their target audiences and fuel online initiatives.
Every Racepoint PR practitioner has completed a rigorous social media training program and has been certified in eight different areas (e.g., social networks, aggregators, monitoring tools, mobile platforms, etc). Unlike other agencies that bolt on social media specialists for specific campaigns, Racepoint requires that all team members be experts in both traditional and social media and that all forms of media be integrated into ongoing PR programs.
Racepoint works closely with clients to create communications and media strategies that drive tangible business results. As part of this process, Racepoint develops a customized "formula" that draws upon the most appropriate social media tools and platforms available to each client.
For more information on Racepoint Labs, please view our RaceTalk Blog interview with Racepoint Chairman Larry Weber, or contact us at rplabs@racepointgroup.com.
