Made from a unique crosslite resin, Crocs is now one of the largest and fastest growing footwear brands in the world.
Racepoint Asia has worked with Crocs since its IPO in 2006 and is now involved in developing and implementing a unique combination of traditional print and social media campaigns to connect with consumers and a B2B audience. The team has created online gaming applications, YouTube videos, and Facebook fan pages to encourage consumers to interact and participate in product launch campaigns for Hello Kitty, the FIFA World Cup, Crocband Nation and the new Barefoot product design.
Several hundred pieces of media coverage have been generated annually in a range of consumer and lifestyle publications across English and Chinese language audiences in Hong Kong.
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