When Ringleader Digital re-launched from MoPhap in February of 2008 it was with the events of that coming November in mind. While Ringleader already boasted mobile advertising’s first third-party ad server, it was the November 2008 launch of Ringleader’s proprietary “mobile cookie” technology – Media Stamp – that would thrust the company to the forefront of the mobile advertising industry.

In conjunction with outreach to business, trade and digital press, Racepoint worked with Ringleader on a New York launch event for media, partners and new business prospects that directly resulted not only in press coverage, but new business prospects and partners.

Over a span of two days, Racepoint secured feature coverage of Ringleader’s Media Stamp in key mobile advertising trade publications such as Mobile Marketer, Media Post and ClickZ along with a feature article in Forbes that positioned Media Stamp as a groundbreaking technology for the mobile advertising industry.

Today the team continues to build off of the success of the Media Stamp launch. With Ringleader Digital’s CEO, Bob Walczak, now established as a go-to source with key media on the topic of mobile advertising analytics, the team has leveraged this familiarity into numerous speaking engagements at key industry conferences including Dow Jones Wireless Innovations, Omma Global and Mobile Marketing Forum. The PR campaign continues keep Ringleader at the center of the attention and attract new business prospects for the company’s mobile ad technology.