In today’s new digital content economy, it’s not enough to create compelling content. Success in this dynamic marketplace requires advanced technology solutions that ensure the distribution, access, monetization and protection of digital assets. A leading digital media solutions provider, Irdeto is uniquely positioned to help content owners, software developers and device manufacturers with these challenges. In order to effectively communicate this to the market and wide potential customer base, Racepoint is working with Irdeto to create a strategic, unified global PR program and to execute on that program on a regional basis.
The program includes global positioning and messaging initiatives conducted in four countries, a global branding initiative, global customer and case study programs and global measurement standards.
Under this global agency model, all PR activities are visible and measurable, providing the transparency required for such a broad undertaking. With specific tactical marching orders – informed by a global marketing plan and unified strategic direction – regional teams in each key market can provide the Irdeto sales teams with the support need to advance the business.
In just 6 months, the coordinated efforts are already producing top tier media results across the globe – including Bloomberg Television (CEO interview), BusinessWeek, CSO Magazine, Digital TV Europe, Hong Kong Economic Times and Digital Production Middle East, to name a few.