ConforMIS is a medical device company that provides personalized implants and instrumentation for the knee. To differentiate ConforMIS from its competitors, Racepoint developed a proactive public relations campaign promoting the company's patient-specific implants, instrumentation and image-to-implant technology platforms.
Racepoint drove regional public relations campaigns to increase both patient and physician adoption of the technology. In addition, an international education campaign established awareness of ConforMIS and its first-to-market technology in Germany and the UK.
In the first six months of the campaign, Racepoint obtained top-tier trade features in Medical Device Daily, Orthopedics This Week, Modern Healthcare, Medical Design Technology, DeviceTalk, Orthopedics Today and RT Image. Coverage also included consumer blogs that directly impact potential patients such as That's Fit and Knees For You. Regional broadcast and print coverage appeared on the NBC affiliate (WHDH-TV) in Boston as well as in The Boston Globe, Xconomy, The Los Angeles Times, and The Dallas Morning News.
Racepoint continues to deliver significant coverage across broadcast, print and digital media outlets about the advancements in the orthopedic industry via ConforMIS's patient-specific technology. ConforMIS has been positioned as the emerging leader in next-generation, patient-specific orthopedic devices.