Energy security may be the most important challenge that this generation of Americans will face. The nation’s ability to compete in business, to safeguard citizens and to innovate is directly linked to its energy policy. It is with these factors in mind that the Council on Competitiveness (CoC), a non-partisan, non-governmental organization developed a recommendation to the US President on energy policy in the 21st century. With members from industry, academia and labor, the CoC has a unique perspective on the diverse range of requirements that any energy policy will need to address.
The CoC partnered with Racepoint Group to publicize its findings and recommendations and to open up channels of communication with the McCain and Obama campaigns during the 2008 presidential election. Racepoint Group implemented a two-point strategy of:
- Direct pressure on the campaigns to view and respond to the recommendations
- An indirect campaign to exert influence through key print, broadcast and social media, and other influencer channels.
Our efforts helped to significantly elevate the CoC brand and agenda. In addition to driving media coverage of the group’s recommendations, Racepoint Group also established the organization as a “go to” resource on the topic. Results included articles by the Associated Press, The New York Times and USA Today, as well as keynote addresses at the National Press Club and other prestigious venues. We also helped the CoC to bring members of the McCain and Obama campaigns to the organization’s meetings and presented them with specific policy recommendations.
As a result of these efforts, when media and influencers are seeking a balanced view on how to solve America’s energy challenges and understand the input of industry, labor and academia, they turn to the Council on Competitiveness for input and feedback.