For more than eight years, Cataphora has been at the forefront of sophisticated data-mining and the contextual analysis of online communications for litigation. The Cataphora solution raised the bar, setting a new standard in the “eDiscovery” market, and as a result, the company began to see new opportunities for expanded application in the compliance, HR and regulatory verticals. To approach these new markets, Cataphora needed to reposition itself and elevate its corporate profile from that of a litigation support provider, to a leader in next-generation contextual analysis of digital data communications.
To do this, Racepoint Group worked with Cataphora to update its positioning and to create compelling content to address specific points of pain for C-suite management. By leveraging data gleaned from real-world investigations, Racepoint and Cataphora created “prepackaged” materials designed to engage key editors and reporters covering Cataphora’s new markets.
The new corporate positioning was immediately effective in raising Cataphora’s profile, with a cover story in Business Week, an online slideshow on Forbes.com and articles in The Economist, Los Angeles Times, San Francisco Chronicle, CNN.com and other high-profile outlets.
Since shifting the perception of Cataphora in the media and market, the company has received substantial sales leads as a direct result of the company’s coverage in top-tier business press, and has seen surges of up to 400 percent in its web site traffic following significant media coverage.