Since mid-2007 Racepoint Group has worked with BlogHer, a women’s blogging community, to raise the burgeoning community’s profile in traditional business and advertising trade media, as well as among competitive and friendly blogger colleagues.

Racepoint’s multi-faceted strategy has included the following components:

• Engage the most influential journalists covering the seismic shifts transforming the media industry
• Release a benchmark survey on the growth of female bloggers in order to increase visibility among Fortune 500 advertisers looking to reach the lucrative female, age 25-45 demographic
• Create comprehensive campaigns targeting multiple media outlets for BlogHer-sponsored blogger events
• Aggressively promote BlogHer’s ad and content sharing partnership agreement with NBC Universal in mid-2008

Racepoint’s strategic efforts have paid off with coverage in David Carr’s Media Equation Column in The New York Times, and the San Francisco Chronicle discussing the advent of Mommybloggers. Both MediaPost and AdvertisingAge ran feature stories on the lucrative opportunity that blogging presents for brands.

 

Momentum continued as Racepoint’s support around the partnership with NBCU garnered significant coverage including TechCrunch and MediaWeek. This was followed by nearly 100 features across newspaper, online, radio and broadcast outlets for the BlogHer 2008 conference – including a front-page feature in the Sunday Styles section of The New York Times and additional features in CNET and the San Francisco Chronicle.

Since Racepoint first engaged with BlogHer, the community hub has increased monthly unique users from 2 million to 8 million+ in less than a year.