For years, conventional wisdom was that manufacturers of microprocessor-based products – everything from computers, consumer electronics and automobiles to home appliances – were limited to proprietary prefab technology. ARM radically altered this paradigm, focusing on developing core processor IP and licensing it to companies to design solutions that fit their technology. The result? Greater flexibility and better products.
Racepoint Group’s campaign for ARM stresses community formation of thought leaders, technology visionaries and media. We unite them around a set of messages that include ARM’s:
- Unique business model
- Superior technology
- Low power solutions that contribute to solving major global challenges
The holistic campaign leverages social media to launch ideas, enlists key power brokers in the innovation community and delivers breakthrough media coverage in places such as The New York Times, Forbes, Fortune, BusinessWeek, MSNBC, The Economist, Investor’s Business Daily, The Financial Times, The Guardian and the BBC. Racepoint Group’s work with ARM has established this innovative leader as the microprocessor company to beat in the 21st century.