One of the foremost social science universities in the world, the London School of Economics and Political Science (LSE) held its fifth Asia Forum in Beijing to address the role of China in tackling global issues such as economic challenges, global climate change, healthcare reform and diplomacy. The LSE Asia Forum regularly brings together business leaders, policy makers and academic experts to explore strategic development in the region. Keynote speakers have included Prince Andrew, The Duke of York; Yang Jiechi, the Chinese Minister of Foreign Affairs; and Liu Mingkang, Chairman of China Banking Regulation Commission.
Racepoint’s long-term strategy for LSE engaged an influential ecosystem of key opinion leaders from the government, business, academics and media sectors. Our proprietary ROPA online survey tool was used to gauge the perception of more than 1,000 faculty heads, students and alumni from around the world about key aspects of China’s economic, political and social development.
Racepoint established an exclusive media partnership with Sina, China’s most widely read online portal, which streamed coverage live from the conference. A series of television interviews were broadcast on leading business programs, and a number of media briefings were attended by more than 70 journalists from China and around the world. More than 1,000 delegates attended the forum.
