GN Netcom, led by the Jabra brand, continues to build on its standing as one of the world's leading and fastest growing suppliers of hands-free communications solutions. GN Netcom recently teamed up with Racepoint to stimulate a shift in mindset towards the use of wireless headsets in South East Asian markets from a niche product in call centers to being a standard productivity and business tool indispensable to phone users in and outside the office.
In addition to increasing news coverage of innovative headset solutions in mainstream media outlets, the regional media relations program built a platform to reinforce GN Netcom's credibility as an innovator and category leader in the Unified Communications space. To distinguish the Jabra brand, the media messages focused on new technologies and design excellence aimed at improving enterprise competitiveness in a global economy.
