As one of the largest professional accounting bodies in the world, CPA Australia continues to lead the finance, accounting and business profession by driving thought leadership and supporting a knowledge-based economy that anticipates the needs of members in an ever-changing global economy.
Racepoint Group designed a comprehensive corporate reputation and brand management program to reinforce CPA Australia's leadership among luminaries in government, education and the private sector. As part of this regional initiative, Racepoint secured exclusive interviews for CPA Australia’s global president and chief executive with Asia’s leading business broadcast media – Bloomberg, CNBC, BBC Finance, Channel News Asia, CCTV and Beijing TV.
Strong broadcast coverage centered on macro economic trends and led to interesting live debates on the impact of the global financial crisis, government stimulus packages, the regulatory environment, corporate governance and compliance, cost management structure and risk assessment.
