BDO McCabe Lo Limited and Shu Lun Pan Horwath Hong Kong CPA Limited merged to create one of the most powerful accounting groups in the Greater China Region and consolidated BDO International's position as the fifth largest accounting network group in the world behind the “Big Four.”
Racepoint Asian developed to online change management platforms to ensure that all internal and external stakeholders clearly understood the benefits of the. The platforms communicated key messages to all employees and clients and explained the new firm's strengths and increased portfolio of professional financial services. The work included platform design, content management, podcast streaming, corporate presentations, management profiles, positioning statements and strategically developed message maps for the combined audience of the two stakeholders.
Racepoint also facilitated a “train the trainer” program for all partners and practice leaders, which resulted in-depth briefings for more than 700 employees on the merits of the merger as well as future career development opportunities. All clients were sent personalized emails, which contained click through links to a highly targeted, password-protected platform.