Racepoint Group  
RaceTalk Health Care 3.0 Facebook Twitter LinkedIn

Services

Racepoint Group provides comprehensive public relations services in the following areas: 

 

Strategy

 

 

  • Actionable Research: Comprehensive stakeholder, influencer and competitive analysis that provides unique inputs to strategy
  • Goal Setting: Map marketing goals to business objectives & establish performance metrics
  • Strategy Development: Develop strategy and define overall program design
  • Planning: Establish program timeline, resource planning and risk analysis

 

Content

 

  • Content Audit:  Inventory of current assets
  • Content Strategy: Thematic approaches to drive engagement and link back to business objectives
  • Content Creation: Repackage existing assets & create original content in a variety of rich media formats
  • Content Distribution: Determine channels/platforms for content distribution
  • Content Roadmap: Content creation and publishing calendar

 

Media

 

  • Influencer Identification Analysis:  Identify top influencers of opinion and behavior
  • Outreach Strategy: Develop individual outreach strategies based on preferences of each influencer
  • Multimedia Training:  Critical for social as well as traditional media
  • Media Partnerships: Establish partnerships for content distribution

 

Measurement

 

  • Executive and Operational Dashboards: Both high-level and deep-dive tracking and reporting
  • Global, Regional, Local Views: Per country/region analysis and global roll-ups
  • Business Impact Tracker: Linking media measurement to key business objectives
  • Social Media Snapshot: Deep dive into social media channels for fine-tuning

 

PulseStudios

 

  • PulseStudios is a suite of creative programs to help Racepoint Group clients tell their stories in a more compelling way
    • BrandPath: Strategic sessions at the outset of every engagement to align multimedia with a client’s brand
    • Sound & Vision: Video and audio services for communicating effectively through web and multimedia
    • Word +: A content bureau where PulseStudios communicates a brand story through written word
    • ActionTracks:  Experiential products focused on location based, mobile and social networking apps that extends client’s narratives
    • Team IRL: Live events