Racepoint Group provides comprehensive public relations services in four areas: strategy, content, media and measurement.

 

• Actionable Research: Comprehensive stakeholder, influencer and competitive analysis that provides unique inputs to strategy
• Goal Setting: Map marketing goals to business objectives & establish performance metrics
• Strategy Development: Develop strategy and define overall program design
• Planning: Establish program timeline, resource planning and risk analysis

 

• Content Audit:  Inventory of current assets
• Content Strategy: Thematic approaches to drive engagement and link back to business objectives
• Content Creation: Repackage existing assets & create original content in a variety of rich media formats
• Content Distribution: Determine channels/platforms for content distribution
• Content Roadmap: Content creation and publishing calendar

 

• Influencer Identification Analysis:  Identify top influencers of opinion and behavior
• Outreach Strategy: Develop individual outreach strategies based on preferences of each influencer
• Multimedia Training:  Critical for social as well as traditional media
• Media Partnerships: Establish partnerships for content distribution

 

• Executive and Operational Dashboards: Both high-level and deep-dive tracking and reporting
• Global, Regional, Local Views: Per country/region analysis and global roll-ups
• Business Impact Tracker: Linking media measurement to key business objectives
• Social Media Snapshot: Deep dive into social media channels for fine-tuning