Racepoint Group  
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Racepoint Group is a global public relations agency defining the new model of communications through our unrivalled understanding of the evolution of traditional and social media.  A team comprised of passionate and creative PR professionals, we partner with our clients to deliver inspired, strategic and fully measurable communications campaigns.  We create compelling content and tailor-made strategies to drive engagement, build brand affinity, influence mindshare and impact business goals.

 

How is Racepoint Group different?

 

Strategy

 

We are a strategic communications partner to our clients.

We design public relations programs that address communications challenges central to our client’s businesses – thought leadership, reputation management, brand awareness, demand generation, product launches and promotion and partner programs.

Content

 


We are experts at creating compelling content to engage stakeholders.

In a world where content is king, we help our clients become content publishers that create and distribute content to influence opinion and drive action.

Media

 

We are experts in all forms of media - traditional and social.

Because of this expertise, we excel at media activation and engagement that yields high-impact results. All our client programs fully integrate traditional and social media.

Measurement

 


We predict outcomes in advance and rigorously measure our progress against business results.

We use state-of-the-art technology to provide comprehensive media measurement and analysis and assess impact on business outcomes.

Racepoint Group is a part of W2 Group, a digital ecosystem of marketing services companies that build brands, deepen customer and partner relationships and drive demand for products and services.

 

 

Racepoint Group