Globalisation, sustainability, corporate responsibility and financial transparency are major priorities impacting the way that organisations engage with their employees, customers, partners, investors and other key constituencies. At the same time, the explosion of social networks, e-communities and the blogosphere are dramatically transforming the communications landscape. Racepoint Group understands this new world, which we call ‘World 2.0’. We are dedicated to helping our clients establish on- and offline dialogues and communities to promote their agendas within the context of the defining issues of the 21st century: poverty, education, health, economic development and the environment.
Our corporate expertise provides communications strategy and execution for global corporations, NGOs and government clients. We focus on advancing agendas through multiple influencer channels, including print, broadcast and social media and through direct campaigns (speaking engagements, stakeholder meetings, analyst outreach).
Effective issues and crisis management campaigns are instrumental in helping organisations survive the scrutiny of lawyers, special interest groups, media, government, community activists, stockholders, investors, customers and employees is not going away. Racepoint Group offers senior communicators with several decades of issues and crisis management experience and new tools for early crisis detection, prevention and containment. We understand the nuances and how to balance client confidentiality with the public’s right to know.
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Employees are influential brand ambassadors - advocates, shareholders, recruiters and in the digital age, media. Racepoint Group develops employee communications programmes that encourage listening and active engagement. The result is a two-way dialogue that over the long-term strengthens relationships between employees and management.
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Racepoint Group, via our partners, offers investor relations services for both privately held and publicly traded companies. We maintain extensive relationships with the venture capital, private equity and investment banking communities. We’ve guided companies through the IPO process and subsequent public offerings, through mergers and acquistions, through leveraged buyouts and privatisations. In a world that is demanding transparency, we have long-standing experience in the areas of corporate governance, social responsibility, social investment, accountability and ethics.
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The flow of public opinion now happens faster than ever before. In less than a day, a single blogger or a You Tube video can ignite global debate or rally popular support. Racepoint Group's, via our partner, public affairs practice develops campaigns that move public perceptions while influencing stakeholders and policymakers. We use a combination of both traditional and social media to connect with decision makers and mobilise communities to influence policy outcomes.
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