ChoiceStream's RealRelevance solution helps some of the biggest brands in e-retail, television and movies provide a unique experience to consumers. Simply put, the ChoiceStream solution learns the behavior, interests and profiles of each user and then makes personalized recommendations.

With a growing customer roster, ChoiceStream knew that it needed to leverage these well-known brands and the millions of consumers they touch to help drive up the company's market awareness and valuation. In the fall of 2006, Racepoint Group merchandised two new customer relationships with DIRECTV and Overstock.com to explain how ChoiceStream's technology would change the face of the consumer experience. Racepoint showed that in providing personalized recommendations, these companies were achieving a higher ROI not just for themselves, but for consumers as well.

As a result of aggressive outreach around the two customer announcements, Racepoint scored widespread coverage in key media targets such as AdWeek, CNN/Money.com, Hollywood Reporter, CNET.com, Wall Street Journal, New York Times, InformationWeek, and Fortune. Concurrent with these media successes, ChoiceStream saw a surge of potential customer leads, including new contracts with the leading digital music providers, cable television companies and numerous e-commerce retailers.

Heightened visibility helped ChoiceStream secure a multi-million investment from a major telecommunications company. Previously undervalued, as of January 2007, ChoiceStream had achieved a valuation in the hundreds of millions of dollars.