Racepoint Group is a leader in the application of technology to the practice of public relations. We use the latest online tools for research, analytics, collaboration, monitoring and measurement. For clients, these tools provide 24/7 access to important campaign information and a significant competitive advantage by giving real-time business intelligence.
We built our powerful client extranet to be the most useful and feature-rich relationship management tool in the industry. RaceTrack offers a real-time connection between the client team, wherever they are in the world, and the client. This sophisticated digital tool includes:
- Contact management for media and analysts
- Document sharing
- Tour planning interface
- Speaker management
- Current campaign status
- Team calendaring
- Password protected security for team members and client
- 24/7 access through any browser
FieldFacts is a sophisticated research, tracking and feedback tool. With FieldFacts we can periodically check campaign progress, analyse results, and make mid-course adjustments, if necessary. The tool includes:
- Access to current coverage across all media
- Access to competitive coverage
- Access to analysts opinions
- Data analysis tools for comparison and planning
