Racepoint Group provides comprehensive public relations and marketing communications services in four areas: strategy, media relations, content and monitoring and measurement.
Racepoint's senior practitioners provide value-added strategic consulting that shapes winning campaigns.
Marketing Communications
- Brand management
- Product positioning, messaging, value proposition
- Product publicity, product launches
- Customer evangelism
- Channel programs
Corporate
- Corporate positioning and messaging
- Corporate thought leadership
- Crisis and issues management
- Employee / internal communications
Advocacy
- Strategy and campaign planning
- Positioning and messaging
- Research/polling
- Grassroots and grasstops
- Issues management
- Government relations
- Advocacy advertising
Clients partner with Racepoint to increase market and public awareness of their company, products, services or issues. At the end of the day, generating media coverage is what we do.
Influencer Engagement
- Business, consumer and trade media – print, broadcast and online
- Blogger consulting and outreach
- Media / analyst relations
- Media / analyst tours and events
- Issues response
- Media training
- Tradeshow support
- Awards programs
Direct Engagement
- Community building
- Posting and syndicating web content to aggregators and social bookmarking sites
- Creating and registering RSS feeds
- Viral distribution of podcasts, webcasts, videos
It's all about the content. We now live in a world of both enterprise-generated and user-generated content. The content we produce must be compelling in order to break through content clutter.
- News releases
- Bylined articles
- Opinion pieces
- White papers
- Customer case studies
- Presentations
- Speakers' bureau
- Speech writing
- Videos
- Podcasts, webcasts
- Micro-blog content management
- Social media applications (Facebook widgets, badges)
- Thought leadership communities
You want to know that the money you're investing in PR is yielding a meaningful return to your business. Racepoint Group regularly measures the progress of our programs to allow for course corrections and to ensure positive ROI.
Monitoring and Reporting
- Daily news scans
- Weekly team calls
- Monthly results reports
- Quarterly progress reviews
Measurement
- Traditional and social media coverage analysis
- Campaign objective fulfillment
- Business-impact results
