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A PR agency defining the new model of communications through an unrivalled understanding of the evolution of traditional and social media.
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Energy security, clean technology, sustainability, global competition. Learn about Racepoint’s expertise in energy issues. Read more

Trying to build a community to connect with customers? Running an e-commerce site? Learn about Racepoint's expertise promoting B2C brands within a social context. Read more

Need to engage and activate key constituents? Learn about Racepoint's expertise in managing reputation, building thought leadership, government lobbying and crisis management. Read more

Women's health, next-generation medical devices, healthcare informatics, nanotechnology. Learn about Racepoint's deep expertise working with healthcare and science brands. Read more

Enterprise software, virtualization, security, telecommunications, mobile, open source. Learn about Racepoint's vast expertise in B2B technology communications. Read more

By Amanda Griffith, Jan 25 2012

As someone who lost her dog this week to an aggressive, rapid and sudden onset of cancer, I read with interest an article in today??s New York Times ?? covered in both the Well blog and in the?¦

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By Amanda Griffith, Jan 19 2012

Paula Deen, host of the Food Network??s ??Paula??s Best Dishes?? confirmed this week that she was diagnosed with Type 2 diabetes three years ago, though she has not stopped cooking with the buttery, Southern style for which she is famous.

 ?¦

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By Theresa Masnik, Jan 17 2012

Check out this article from Rip Empson of Techcrunch.com on the booming mobile health space and what??s ahead for 2012. Mr. Empson brings up an interesting  point that with the emergency of mobile health and technology improving daily lives, we have to be aware that some technologies will not be allowed to expand and unfortunately the ??most helpful and innovative?¦

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By Donna Wright, Jan 12 2012

In light of current debate around the need for a revision in CE Mark approvals on medical devices, I wonder where the line falls with regards to Mobile apps aimed at healthcare professionals??¦

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By Donna Wright, Jan 12 2012

The definition of PR, I feel, is currently ever-changing. For each campaign I work on, the aims, objectives and strategy, slightly adapt my opinion of what my work achieves and therefore what definition I would use to encapsulate it.

Obviously I am not alone when trying to define PR as the Public Relations?¦

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By P.J. Lurvey, Jan 10 2012

The New York Times reported that hospital employees recognize and report only one out of seven errors that harm Medicare patients while they are hospitalized based on a newly released federal report.  Yet even after hospitals investigate preventable injuries and infections that have been accounted, they rarely change their practices to?¦

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By Amanda Griffith, Jan 10 2012

My parents divorced when I was 10 years old and while each remarried 20+ years ago, I often wonder about the impact this life-changing event had or will continue to have on our health and well-being ?? physically, spiritually and mentally ?? in the future. As a mom to two young daughters, the memories of those times, that pain, are what drive me to nurture my own marriage so my children don??t have to live through some of the hardship my brother and I did. That??s why I read with great interest?¦

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By Sarah Willey, Jan 09 2012

As mHealth continues to gain momentum, I wanted to share an example of how the technologies we use every day can help sick patients all over the world.

An interesting case study generated attention recently after a letter was published in the Journal of Emergencies, Trauma, and Shock describing the use of a Webcam, Skype and an iPhone 4 to conduct a remote pulmonary ultrasound in Scotland. The technologies allowed a?¦

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By David Harlow, Jan 09 2012

I have been asked to write up some of the core takeaways from the health care social media presentations I have been giving recently, so I am sharing a version of this narrative on HealthBlawg, in two parts.?¦

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By Amanda Griffith, Jan 05 2012

As HealthLeaders Media reports today, The American College of Physicians this week issued a sixth edition of its ethics manual, the first rewrite since 2005. Among other changes, it tackles the role of social media and its impact on the physician-patient relationship. Use of, and interaction on, Twitter and Facebook must be weighed carefully because while they have the potential to help?¦

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By Taylor Pepe, Jan 23 2012
Now Hiring: Social Media Steamboat Captain There are lots of titles I like to call myself. Reddit Overlord, Social Media Lumberjack, Marketing Fisherman ?? just to name a few; however, I find that the appropriate time for those names is when I??m among friends discussing people who actually refer to themselves like that. I??m sure read full article
By Brittany Falconer, Jan 19 2012
For all two of you who don’t already know, Paula Deen has Type 2 diabetes. Sounds like a stretch, I know. All those deep-fried Twinkies could not have possibly had anything to do with it. What’s drawing even more attention though is that not only has Ms. Deen been tucked away in the diabetes closet read full article
By Ben Haber, Jan 18 2012
If you go to Google.com or Wikipedia today, you’re going to find that something’s missing (or in Wikipedia’s case – everything is missing). That’s because these two Internet giants are protesting the Protect Intellectual Property Act that’s under consideration in the Senate, and the Stop Online Piracy Act (SOPA) that’s under consideration in the House of Representatives. This pair of read full article
By Brittany Falconer, Jan 12 2012
How’s that for alliteration? This week, Google began incorporating Google+ content into search results naming it Search Plus Your World – poetic, I know. Said Amit Singhal, a Google fellow who oversees search: ??What you search today is largely written by people you don??t know; we call that the faceless Web. Search Plus Your World read full article
By Brittany Falconer, Jan 10 2012
A recent compilation of research on eMarketer shared that – surprise! – people don’t like being ignored by brands on social media. I mean, people don’t like being ignored in general, but when it comes to business-to-consumer offenses online, it can have some noteworthy repercussions: research firm Conversocial found that more than a quarter of read full article
By ncolwell, Jan 06 2012
By Nicole Colwell  The RaceTalk Blog has gotten an injection of West Coast flavor! With multiple clients heading to CES this year, I??ll be reporting from the show, kicking off my stint as the West Coast correspondent. Vegas better watch out; here comes Racepoint Group! In preparation for my trip, I??ve been researching a few read full article
By Guest Author, Jan 06 2012
This is a guest post by Emily Matthews, who is currently applying to masters degree programs across the U.S. She loves to read about new research into health care, gender issues, and literature, and lives and writes in Seattle, Washington. The folks at Facebook seem to always be tinkering with their formula, and within the last read full article
By Guest Author, Dec 16 2011
This is a guest post by Mandy Miller. Follow her on Twitter at@MandyMayM. For those that weren??t A+ students with your AP Stylebook, there??s new hope for you. The Associated Press just released AP StyleGuard software that helps edit your documents to ensure content meets style guidelines. While at face-value, this seems like the saving read full article
By Guest Author, Dec 12 2011
  This is a guest post by Mandy Miller. Follow her on Twitter at@MandyMayM. In case you haven??t heard, there are a few sex scandals going on in the world of collegiate sports lately. The national media first placed the spotlight on Penn State and later on Syracuse, not to mention others that likely popped read full article
By Taylor Pepe, Dec 08 2011
You have contacts in high places. Your freshman year roommate: Executive producer of Mad Men. Your childhood best friend: CEO of Jack in the Box. Your ex: modeling in Milan. With your own jet-set lifestyle, keeping track of where your friends are can be quite an undertaking. Thankfully, two ambitious blokes from Harvard have harnessed read full article

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