Social media in healthcare community provides an access to a forum where patients, healthcare professionals and organizations can share timely information on symptoms, treatments and surgeries. Here are the top three ways that healthcare organizations utilize social media to engage and interact with their patients and healthcare providers (see

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ABC News recently ran a segment about healthcare and social media, and highlighted a specific case where Carlos Sanchez asked for a kidney in a Facebook post, and found one from the most unlikely Facebook friend.

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From the Business Insider:

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I posted a few weeks ago on how hospitals are using social media to create a stronger brand. The Mayo Clinic is taking that a step further by opening a Center for Social Media that will ??train other health care organizations to use Twitter, YouTube and Facebook to connect patients and doctors,?? according to

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The NHS is implementing a new summary care record (SCR) whereby all patients?? medical details are to be uploaded to a national electronic database. The aim of the SCR is to improve the safety and quality of patient care by giving staff easier access to reliable information about you.

Each patient??s SCR will be built up slowly - every time you use any NHS health service, details will be added to your SCR about health problems, with summaries of your

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Earlier this week, American Medical News featured an article about patient specific marketing. Its an interesting concept: by using similar customer relationship management (CRM) software that grocery stores use to determine which coupons to print at the end of your receipt, hospitals and other healthcare professionals will be able to micro-segment and target their patients based on the information found in their electron med… read full article

Being able to communicate with brands and celebrities is what has drawn numerous people to join social networking sites like Facebook and Twitter. Now, not only can you tweet at the New York Times, thanking them for information about the new iPhone, you can also communicate with your doctor in the same sitting. As seen in this article

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Long wait times in the ER can be scary for patients. It can mean the difference between life and death. Hospitals across the country are closely monitoring ER wait times in hopes of attracting more and more patients and improving patient care. According to the Salt Lake Tribune, some hospitals in Utah are going so far as to display those wait times on websites, Twitter and billboards. It's a pretty interesting concept, and a spokeperson for one of the hospitals using this method affirms its a

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This week ESPN pulled an article from its website about LeBron James, which has caused quite a commotion. The story, written by Arash Markazi, is about James’ recent adventure in Las Vegas, which includes the line, “The more you hang around James, the more you realize he’s still a child wrapped in a 6-foot-8, 250 read full article

This blog post was contributed by Alison O’Leary, who works in Racepoint’s UK office. After a week working with Irdeto (a Racepoint client) out of their Beijing office, I??ve come back with a different view of the great Chinese firewall.  True, my broadband speed was pretty slow, I couldn??t access Citrix from my hotel room read full article

Over the past 1-2 years group buying has absolutely taken off. While Groupon started the mainstream trend, many other companies such as LivingSocial and BuyWithMe, have sprung up across the country and in specific regions and/or cities. While a decade ago group buying was often limited to farm stands and fresh produce, these sites have read full article

We??ve been talking a lot about Facebook this week. The site hit 500 million users on Wednesday and has become a sheer force in our digitally obsessed society. Earlier this spring Facebook made the ??Like?? button universally available across the world wide web, not just on their own site. Brands and businesses have incorporated the read full article

Today Facebook announced that it has reached 500 million users in just about six years of existence (it’s hard to imagine how we kept tract of friend’s birthdays before Facebook). Facebook also launched Facebook Stores, which shares personal user stories from around the world. Facebook founder and CEO, Mark Zuckerberg, posted a video announcing today’s read full article

Over the past few months the “cool” thing to do has been to complain about Facebook. There was an uproar over privacy settings, ongoing criticism about advertising, and now the American Customer Satisfaction Index reports that Facebook ranks terribly low in customer satisfaction. First, privacy. I’ve used Facebook since the fall of 2004 and consider read full article

Old Spice has launched a new social media campaign using Old Spice Man, who is actually former NFL player Isaiah Mustafa. Following a successful television commercial campaign which began during the Super Bowl, Old Spice took Mustafa to YouTube, Facebook and Twitter, and is now making personalized videos. Hustafa has already made videos for social read full article

In a recent blog post, Socialnomics author Erik Qualman shared updated figures on Twitter??s presence in the online search game. Twitter has officially edged out Yahoo! and Bing in number of monthly searches. See graphic below: At the Aspen Ideas Festival, Twitter founder Biz Stone shared that Twitter now has over 800 million search queries read full article

Even though the NBA hasn’t had a basketball game since June 17th, the league is attracting more attention then any other sport right now, thanks to the 2010 free agent class, which is lead by LeBron James, Dwyane Wade and Chris Bosh. While Bosh and Wade have been publicizing their free agent experience over Twitter read full article

Infographics are quickly becoming a media and public relations industry buzz word / topic. Why you ask? Two major reasons. As corporations continue to shift into their role as media companies and content curators, they’re realizing the opportunity to package interesting data to the media and consumers in new ways. More importantly, media organizations and read full article