Racepoint Group  
Racepoint Group is a global communications firm at the intersection of influence and action.
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Running an e-commerce site? Trying to build a community? Learn about Racepoint's expertise promoting online commerce within a social context. Read more

Women's health, next-generation medical devices, biopharmaceuticals, healthcare informatics, nanotechnology. Learn about Racepoint's deep expertise in health and science. Read more

Enterprise software, virtualization, security, consumer electronics, open source. Learn about Racepoint's vast expertise in B2B and B2C technology communications. Read more

By Michael Perotto, May 07 2013

 

Last month??s Annals of Internal Medicine offered up some sound advice from the American College of Physicians and the U.S. Federation of State Medical Boards in regards to physicians and their use of?¦

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By Carolyn Linck, Apr 29 2013

As social media and mobile communication continues to become more popular, doctors and other medical professionals are confronting new challenges from patients who expect to always be connected to their caregivers. Should doctors be Facebook ??friends?? with their patients, be tweeting health tips and texting or emailing their clients? What are the privacy, ethical and medical implications of such interactions?

For the first time ever, the American College of Physicians (ACP) and the?¦

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By Sally Bain, Apr 24 2013

New research released this week from the Johns Hopkins University School of Medicine in the Journal of General Internal Medicine reports that medical interns spend 12% of their time communicating with their patients and more than 40% behind a?¦

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By Laura Larsen, Apr 24 2013

It is estimated that up to 80 percent of modern-day commercial flights are now conducted on autopilot. This sophisticated technology is praised for making flights safer. But can and should the same really be applied to healthcare? Will we boldly go where no health technology has gone before?

Apparently a group of scientists at Maastricht University Medical Hospital have developed a model that could enable cancer patients to have their treatment course chosen by a?¦

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By Eva Bearryman, Apr 12 2013

A patient was recently taught a social media lesson when he tweeted an inflammatory message about staff at his GP practice. Following a phone call with one of the practice??s receptionists, when he was apparently told that he would have to wait three months for an appointment, Mr Mat Cochrane wanted to complain to the management. He claims he was then told he should make a complaint in writing and was evidently annoyed?¦

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By Brittany M. Falconer, Apr 11 2013

This morning I saw an article in the Telegraph (it happens when you follow folks in the U.K.) discussing the results of a small social media study. Ten self-professed Facebook addicts and ten power-tweeters were asked to forgo social media for four weeks. No surprise, many of them started to tweak out a bit, stating they felt disconnected from?¦

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By Gaby Lorenzo, Apr 10 2013

With the recent debates in health care regarding our new system, the Consumer Electronics Association and other notable sources have given thought to digital health as a solution. One of the largest conflicts that our current medical system is facing is a shortage of primary care physicians, (PCPs) . According to the Association of American Medical Colleges, by 2015, the U.S. will have 68,500 primary care physicians.

Will that be enough for our growing population? Well we??re now?¦

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By Alex Gandhi, Apr 09 2013

new study from Brigham Young University has found that while most of us go online regularly for help in diagnosing health issues, very few of us actually post information, questions or experiences on health topics.

According to the study, less than 15 percent of us post health information online ?? compared to 60 percent of us who go?¦

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By Amanda Nadile, Mar 27 2013

I may be speaking alone here, but I certainly do not remember the last series of shots I received, or the recent symptoms I had which resulted in a doctors visit. Cue in HealthKeep, a health-based social network, looking to make medical records less complicated. A recent piece in Mashable reports that HealthKeep is looking to help people organize their patient history with a timeline of symptoms, medications and?¦

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By Laura Larsen, Mar 20 2013

On Monday the UK??s Royal College of GPs (RCGP) launched the RCGP Social Media Highway Code, a practical guide for healthcare professionals wanting to communicate with patients through social media. The Code is a great step towards encouraging and enabling enhanced engagement with patients online. It??s exciting to see the healthcare industry embracing the?¦

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By Corinne Avganim, Jun 18 2013
One of the things we love most is the entrepreneurial spirit that so many small and emerging businesses have. This spirit is crucial to drive innovation and creativity, and in a world where a new product or service can become popular overnight, it??s more important than ever. With this in mind, Racepoint Group is launching read full article
By Corinne Avganim, Jun 11 2013
We??re very excited to welcome Mary Alfieri to the ever-growing Racepoint family! Get to know our newest PR pro in this intimate Q&A. 1) How would you explain what you do for work in 3 sentences or less to your 7 year old niece? My job is to spread the word about different companies and read full article
By Corinne Avganim, Jun 05 2013
All of us at Racepoint Group would like to extend the warmest of welcomes to our newest AC, Sammy Toole. Get to know Sammy through this fun one-on-one Q&A session. 1) How would you explain what you do for work in 3 sentences or less to your 7 year old niece? My job is to read full article
By Corinne Avganim, Jun 04 2013
We??re very excited to welcome Mike Nourie to the Racepoint family! Get to know our newest PR pro in this intimate Q&A. 1. How would you describe what you do for work in 3 sentences or less to your 7 year old niece? I would tell her that I work for a company that helps read full article
By Geri Butner, May 21 2013
A few weeks ago, I had the opportunity to attend the Engage Digital Storytelling conference in NYC on behalf of Racepoint Group’s Digital Consumer Practice. This full-day event was studded with top executives from HBO, MTV, Esquire Magazine, Facebook, Buzzfeed and many more awesomely relevant brands. While waiting for the event to begin, I met a sports read full article
By Corinne Avganim, Apr 26 2013
More than ever personal electronics are taking center stage in our leisure time. From watching movies and television to catching up that book you??ve been meaning to get to, it??s becoming more and more likely that you??ll have a tablet, smartphone or laptop in tow. With spring in full bloom and summer on the horizon, read full article
By Evan Siff, Apr 26 2013
Racepoint Group is very excited to present to you another episode of RPG Live, where a group of Racepoint Group employees discuss the latest culturally relevant issues and trends we??re seeing in the news and pop culture, hosted by our own Evan Siff. This week??s episode features a very special guest from RPG??s Hong Kong read full article
By Ben Haber, Apr 24 2013
When last week’s horrific events occurred in Boston, people who were at the marathon (or in the Boston area) were flooded with calls, texts and messages, asking if they were safe. During this time I was driving home from the Marathon with my wife, who had finished the race, and she spent the entire car ride answering read full article
By Corinne Avganim, Apr 24 2013
In case you missed our announcement, here??s a quick recap of a piece of news coming from the Racepoint team this time around! Last week, we introduced a new product to the Racepoint family of offerings ?? FieldFacts. In a nutshell, it??s a super-powered database and campaign management system that draws on a powerful combination read full article
By Brittany Falconer, Apr 19 2013
We’ll keep this quick, folks: when a good fraction of the country is consumed by a frustrating investigation following the horrendous bombings at the Boston Marathon, don’t try to capitalize on the activity to push your own agenda. Two examples below.   After the identities of two suspects were released during last night’s FBI press read full article

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