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Energy security, clean technology, sustainability, global competition. Learn about Racepoint’s expertise in energy issues. Read more
Trying to build a community to connect with customers? Running an e-commerce site? Learn about Racepoint's expertise promoting B2C brands within a social context. Read more
Need to engage and activate key constituents? Learn about Racepoint's expertise in managing reputation, building thought leadership, government lobbying and crisis management. Read more
Women's health, next-generation medical devices, healthcare informatics, nanotechnology. Learn about Racepoint's deep expertise working with healthcare and science brands. Read more
Enterprise software, virtualization, security, telecommunications, mobile, open source. Learn about Racepoint's vast expertise in B2B technology communications. Read more
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By Samantha Hamilton, May 16 2012
If you asked me how many calories I ate today, my answer would probably be off. Far off. Not intentionally, of course. But, human nature would make me recount my portions as smaller and might even make me forget that small chocolate chip cookie. It??s human engineering.
The same would go for?¦ read full article
By Samantha Hamilton, May 02 2012

Yesterday, Facebook unveiled a new initiative, aimed at encouraging Facebook users to advertise their organ donor status on their Timeline.
The move is in an attempt to increase awareness regarding the immense need for organ donors. ??Many of those people ?? an average of?¦ read full article
By Sarah Willey, Apr 19 2012

One man??s plight to raise money for a 3-year-old boy from Wales who had his legs amputated after contracting meningococcal septicemia has caught the attention of the White House. While attending a ceremony to accept the White House Photographer of the Year award, Dai Baker nearly got thrown out of for?¦ read full article
By Samantha Hamilton, Apr 18 2012
Yesterday, Arianna Huffington of the Huffington Post announced a new mobile health application, projected to launch this June:
I'm delighted to announce that HuffPost, along with?¦ read full article
By Amanda Griffith, Apr 12 2012
By now, you??ve probably either read or watched coverage of Ashley Judd??s lashing back at media outlets ?? and fans ?? for their hurtful, judgmental and cruel comments on her puffy face. People talked behind her back, in hushed whispers: did she or didn??t she have plastic surgery?
?¦ read full article
By Nick Liberati, Apr 09 2012
A few months ago I was scanning through blogs, tweets & reviews for a device to help track my daily calorie intake vs. how many I burn off. I discovered there are plenty to choose from, all promising to accomplish the same thing. I almost scrapped the whole search, until I noticed one little gadget kept popping up ?? Fitbit. So I picked one up & began testing it out.
Review:
Its sleek, light weight design & clean display drew me?¦ read full article
By Samantha Hamilton, Apr 06 2012
On Wednesday Google teased a new video for Project Glass, an application that allows users to experience augmented reality through glasses. While the video (below) focuses on the day to day functionality of the device, there are important implications of the glasses in health care as well.
Imagine a doctor walking in to patient??s room. Instead of picking up a chart to read his medical history or looking at a screen to check his vitals, the doctor engages an application in augmented?¦ read full article
By Theresa Masnik, Mar 22 2012
Remember Watson, the IBM supercomputer that was a contestant on Jeopardy? ABCNews recently reported that that?¦ read full article
By Samantha Hamilton, Mar 19 2012

If you??re anything like me, the Internet is both a blessing and a curse when it comes to your general health and wellbeing. If you??re anything like me, you think it??s a brilliant idea to immediately Google any symptom you find yourself experiencing. If you??re anything like me, ??I have this weird pain in my?¦ read full article
By Nick Liberati, Mar 14 2012
When I heard that the Red Cross & Dell would be collaborating to create a social media-monitoring platform solely to support humanitarian relief, I was surprised to learn it was the first of its kind. However, after considering the sheer size & scope of a program such as this, it?¦ read full article
By Guest Author, May 07 2012
This is a guest post by Alicia Kennedy. Follow her on Twitter @leeshy_b. Good luck, Alicia! Last summer, I found myself skimming LinkedIn for any and all groups PR related. Less than a week later, I had accepted a position as an intern here at Racepoint Group. My role as a PR intern has been read full article
By Guest Author, May 02 2012
This is a guest post by Geri Butner. Follow her on Twitter @geributner. Today, the senior editor of a prominent technology blog announced that he is quitting the Internet for an entire year. Paul Miller of The Verge claims an Internet sabbatical has appealed to him for a while, and now he??s making it a read full article
By Guest Author, Apr 12 2012
This is a guest post by Sam Hamilton. Follow her on Twitter @SamJHamilton. Recently I was fortunate enough to be asked to sit on an alumni career panel at my alma mater, Roger Williams. As a former political science (and communications) major, I was put on the Government/Political Science/International Relations panel. Because of some of read full article
By Ben Haber, Apr 05 2012
Every year when the B.A.A. Boston Marathon occurs, it put’s Boston-based New Balance in an awkward position. Even though they’re located in Brighton, MA, just a mile or two from the Boston Marathon course, they are not the official sponsor of the race. That title belongs to Adidas, who benefits by selling official merchandise to tens of read full article
By Guest Author, Apr 05 2012
This is a guest post by Monica Weber. Follow her on Twitter @monicaweber88. It??s that time of year again. Screw studying for finals, college seniors have something else on their minds: the job search. That??s right – cue the long lines at resume workshops and career services at colleges, a new pool of applicants is read full article
By Ben Haber, Mar 30 2012
As we all know, SxSW has become more of an event than a conference, and a place where new, cool start-ups have a chance to break out on the social media scene. Now that the dust has settled from the 2012 show, it’s time to take a look at what’s happened to some of the most successful read full article
By Guest Author, Mar 29 2012
This is a guest post by Evan Siff. Follow him on Twitter @Stairway2Evan. While everyone is drooling over the recently released Hunger Games, I really couldn??t care less, as I have already seen it many years ago when it was called the Running Man (Katniss would never have made it past Subzero). However, being a read full article
By Guest Author, Mar 28 2012
This is a guest post by Shelly Runyon. Follow her on Twitter @shelly_runyon. I??ll admit it ?? in a fit of teenage angst, soon after I turned 18, I went to a tattoo parlor, and to the great disappointment of my parents, I got a tattoo. I have no regrets, I love it ?? it??s read full article
By Brittany Falconer, Mar 27 2012
While we’ve already announced it via the wires, I can’t leave Racepoint’s move to Boston untouched on Racetalk! Yes, it’s true: Racepoint Group, our digital marketing sister company Digital Influence Group and mother W2 Group are all making their way to the heart of Boston’s financial district this June. Where, you may ask? Try 53 read full article
By Guest Author, Mar 26 2012
This is a guest post by Nate Towne. Follow him on Twitter at @Fancy_Lad. LinkedIn: it??s not just for job hunting anymore! Think LinkedIn is only for finding jobs? Think again ?? this leading online professional network was recently found to be a whopping 277 percent more effective than Facebook and Twitter in generating leads read full article
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